So you want to start YouTube?
That's why you opened it.
If you're one of those readers who might think 'nah, I just want to see what's written in there'…
Well, an article reveals a study that says, "the more explicit a headline is as to the reader take away, the more the headline resonates."
So, if you click on this blog post, then there is a desire, motivation, or appeal towards YouTube.